EVENTS & PRODUCTION
I caught the "live" bug - I've been involved with motorsports, fashion shows, and overall live events & production for as long as I can remember.
My passion for the industry will forever grow more and more. I starting out by attending NASCAR races, Track Days, Woodward Dream Cruise, or Auto Shows - and now I've planned multiple events/productions around the world of Motorspors.
Similar to Fashion Shows where I started out modeling in them, I started working backstage on others, and ended up running multiple in college.
Why do I enjoy it so much? I get excited about the staging and production processes, working with media/public relations, coordinating, and even the long hours. It's all extremely rewarding to see everything come together from initial concept to tear down.
CSM Production
Formerly JHE Production Group, with a commitment to create lasting memories with a best-in-class even experiences for all partners and clients. One of the Fortune 500 and national sports marketing specialists. Working with clients such as NASCAR, IndyCar, Coca-Cola, Bank of America, Olympic Team Awards Committee.
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Currently working with CSM as the Travel & Production Administrator. My job allows me to help our team get from location A to B, and sometimes it ends up having a C & D location as well. I've also started traveling to various NASCAR and INDYCAR races with the role of Announcer Manager to help with pre race ceremonies and on track activities throughout each race weekend.
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Michigan International Speedway
MIS opened in 1968 on 1,400+ acres in the Irish Hills of Brooklyn, Mi. It stands as a 2-mile track, and happens to be the fastest NASCAR track in the sport. Outside of NASCAR, MIS hosts various other events such as; Faster Horses Country Music Festival, Tough Mudder, Spirit of America Blood Drive, Proms, and even Weddings.
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I worked as an Intern for two summers (current) at this gorgeous facility. I interned with the Corporate Partnerships department helping manage sponsor/partner activation & execution. Over each summer I developed a partner recap showcasing their return on investment as well as providing future involvement opportunities. I participated in two race weeks each summer managing our Pace Cars, VIP guests, partner experiences, along with other duties.
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Phoenix International Raceway
PIR has been part of motorsports since it's completion in 1964. It's a 1-mile track in Avondale, AZ. PIR held it's first race February 16, 1964 - won by Davey MacDonald. PIR is also home to events outside of NASCAR, such as; Weddings, INDYCAR Series Races, Marathons, Driving Schools, and other specialty events.
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After meeting some of the PIR staff during one of MIS's race weeks, I reached out to help out at a Phoenix race. I flew out to AZ for the November 2015 race week and worked for their Corporate Sales department, along with the Communications team. Like with MIS, at PIR i helped out with their Pace Car rides, escorting VIP partner guests, and helped execute Victory Lane for the winning driver/team.
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Lingenfelter Performance Engineering
What started as 5 cars packed into a 3 car garage - has grown into a collection of over 150 unique cars in a 40,000 sq. ft. space. The collection holds a variety of Corvettes, Muscle Cars, & Exotics. The collection is known all over the world and is opened up twice a year to raise money for different charities. The collection is also used for mutliple events, corporate dinners, and various parties.
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I met the Lingenfelters in July of 2011 and began working their events and worked marketing & apparel. I've helped promote their apparel and collection overall at the Woodward Dream Cruise and various Track Day Events. During their Charity Open Houses I'm generally in charge of event setup and apparel sales. I still work for them on event days as needed.
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Concours d'Elegance of America
The Concours d'Elegance of America built it's foundation in 17th century France, the aristocracy would parade their horse drawn carriages through Paris. Concours of America originated at Oakland University's Meadow Brook Hall, historic home of auto pioneer John Dodge. In 2011 the event moved to The Inn at St. John's in Plymouth, Mi. The show features over 400 historic & iconic cars, you can find everything from Classic, Exotic, Muscle, Corvettes, Restored, One of a Kind, and much much more.
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As the Senior Event & Operations Coordiantor for 3 years I had my hands on every aspect of the show along side our Executive Director, James McCarter. I was responsible a multitude of things, a few included; car owner invitations, registration forms, exhibitor car packets, parking passes, event ticket sales, and motoring tour tickets.
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Central Michigan University:
Threads Fashion Show
A student ran fashion show on the Central Michigan University campus, overseen by a Fashion, Merchandising, & Design (FMD) Faculty member, along with 2-3 Student Producers & 8 Student Committee Directors. Students sign up for the Threads Production class and are placed into one of the 8 Committees based on their major, past experience, and fashion show interests. The show is 100% student ran and incorporates a vareity of majors, such as; fashion, art/graphic/interior design, event planning, hospitality, business, music production, and many others.
I participated as the Model Management Director for 3 years, 14' - 16', & modeled 12', 13', and 14'. As the Model Director I was responsible for scheduling/planning Model Casting Calls, Walking In Heels Workshops, Run Through/Show Day of show weekend. I kept weekly contact with 400+ models all compiled in a model database of models who attended a casting call, workshop, or participated in past shows. ​
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Presence ii Production
PiiP is an Event & PR company out of Detroit that has it's hands in a variety of industries including, but not limited to; fashion show production, business collaboration, event design, PR, and various social platforms. ​
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While freelance working with PiiP I produced 3 fashion shows, held multiple model castings, built a model database with more than 300 models along with a volunteer database with over 200 volunteers. While producing shows I appointed volunteers to various duties throughout each show, I was responsible for keeping event schedules on time and keeping models on schedule.
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Emerald City Designs - Event Group
Michigan Lodging & Tourism Association:
Pure Michigan Governors Conference on Tourism
*Awarded the MLTA Scholarship Foundation Student Scholarship.
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The MLTA was formed in 1905, representing hundreds of hotels, resorts, and bed & breakfasts, with over 50,000 guest rooms. MLTA includes various allied/suppliers, convention & visitors bureaus, colleges/universities, students, Michigan attractions, and transportation operators.
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The PMGC is a conference that brings together hundreds of Michigan companies and thousands of industry professionals from around the state. I served as a student ambassador for Central Michigan University and helped day to day operations. I helped with attendee registration and check in, setting up breakout sessions & speakers, and industry professionals gala dinner.
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Linda Ashley & Associates
Linda Ashley created her company in 1991, providing a full range of PR services to businesses, non-profit organizations, and special events in the metro Detroit area. LA&A provide media relations, production of web pages, social media, print materials, video production, event planning, sponsorship and more.
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I've worked freelance with Linda Ashley & Associates since 2012 at a variety of events from Detroit Autorama, Concours d'Elegance of America, Corporate Dinners, and local news station event interviews. I've handled media check-in & set-up, troubleshooting at events as needed, escorting clients/exhibitors/celebrities to interviews or meet and greets.
LiveNation Entertainment
*Distributed promotional fliers & posters for over 100 upcoming events.
*Event set-up/tear-down before and after each event/show.
*Network with various throughout concerts for promotional/marketing opportunities with specific artists.
*Interacted with fans, crowds, sponsors, media, in order to get the most exposure and feedback.